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Techniques on How to Execute Seasonal Design Into Your Branding

Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.

Holiday branding is an amazing way of building your brand awareness, but do understand that you can go from spreading the holiday joy to seasonal overkill in a flash.

Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.

Find a way for your logo to say happy holidays.

Your logo is the forefront of your business, it is what tells the consumers what your business is about and the message you are trying to convey. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.

Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.

The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want your logo to be so into the holiday spirit that is beyond recognition. Have fun incorporating the Santa hats and the pumpkins into your brand but don’t forget to your company recognizable through the logo.

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Don’t be limited to the winter holiday seasonal design elements alone. Try to cover other seasons such as the ones related to your industry.

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Social media and seasonal design trends.

Social media is the best place for companies to incorporate seasonal design trends.

You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. See this for more information now!

If your company has a blog, you can post content that is appropriate for the season. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.

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